Advertising has an affect on me daily, but the affect is usually very subtle. I do a lot of TV watching and unfortunately this means that I do a lot of commercial watching as well. Generally, I tend to void out commercials and advertisements by getting up and doing something really quickly while commercials are playing. But sometimes, a commercial will come around that really sticks with me, and I'll have a jingle stuck in my head all day. I think that most of the time I get irritated at advertisements and try to avoid them if possible. If I'm listening to the radio, and a commercial comes on, I'll scan the channels until I find music. If I'm flipping through a magazine and there is a full-page advertisement for something, I'll skip past it to find an interesting story. When I'm at home, I'll use TEVO to skip past the commercials. In short, I don't think that advertisements have a large impact on me because I make an effort to avoid them. The last time that an advertisement influenced my purchasing behavior was last week, when an Applebee's commercial came on the television when I was hungry. I couldn't figure out what I wanted to eat because I was so sick of all the fast food places in Radford, and the commercial came on and made the food look so good, so I went out and got dinner at Applebee's.
The Absolut Pears ad shown above is effective because it uses vibrant colors and a eye-catching picture of a snake to catch the viewer's attention. This advertisement for Absolut Pears Vodka is better in the form of a TV commercial because the music that they play is very seductive and the first scenes are hard to figure out what's going on, so it encourages the viewer to continue watching to figure out what is being depicted. The slogan they use is, "The New Taste of Temptation", which is very clever because it uses the snake to symbolize "temptation" which they are associating with alcohol because they are attempting to build an association between temptation/seductiveness to alcohol. The color of the snake is also a clever element to the advertisement because it is trying to place the emphasis on the pear flavor of the vodka. Overall, this is just an advertisement that commands your attention and presents the product in a way that is desirable to the viewer.
The Skoal advertisement above is an example of an ineffective ad because of it's lack of attractiveness. Advertisements that simply depict the product being advertised are boring and have no attention-grabbing element. If I were reading a magazine and came across the Skoal ad, I would immediately flip past it. Also, the tiny words at the bottom of the pictures do not invite the viewer to continue reading.
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